Yanmar Co., Ltd. recently established the new mission of the Yanmar Group and its new brand mark as attached.

   Yanmar Co., Ltd., has been promoting managerial innovation to establish the robust corporate structures that will make best use of the overall capabilities of the Yanmar group since 2001.
   Specifically, taking the standpoint of our customers, we have reorganized business structures and operations that overlapped or proved overly complex within the group into newly integrated structures that control every step of development, manufacturing, marketing and services for each business category: farm machinery, marine, energy systems, construction machinery, small and large engines, parts and components, and environment business. Along with this innovation, we have integrated common functions shared by the group companies, such as material procurement and distribution divisions, into specialized business units to consolidate the business foundations.

   Having thus completed the reorganization of our business structures for the integrated business operations for each business category, we have established the Yanmar Group Mission for all group companies as our promise to our customers.
   We have also established a new brand mark to promote the global business operations of the Yanmar Group.

   Every employee of each group company has the goal of raising Yanmar's brand value as a global, fast and ambitious, resource-recycling-oriented industrial machinery manufacturer. These are the concepts that underpin the new Yanmar brand mark.