August 4, 2011
Yanmar Co., Ltd.
Yanmar proudly announces its sponsorship of Bundesligafs Borussia Dortmund football team.
1. Yanmar and Borussia Dortmund Partnership:
The upcoming sponsorship of the premier team emphasizes Yanmarfs long-standing connection with Germany dating back to the beginning of the 20th century, when founder Magokichi Yamaoka saw renowned Dr. Rudolf Dieselfs engine on display and made it into the worldfs first practical diesel engine.
The connection with the German Football League goes even deeper, in that Shinji Kagawa, midfielder at Borussia Dortmund since June 2010, has his roots at Cerezo Osaka, Yanmarfs official sponsored team. Cerezo ranked third in the Japanese primary football competition, qualifying for AFC Champions League in 2010.
A leading club of the German Football League, Borussia Dortmund enjoys the highest attendance of any club in Germany and second highest in Europe, as well as the support of over 500 fan clubs all around the world.
As a Champion Partner of Borussia Dortmund, Yanmar will actively support the competition activity, further promoting its image and raising brand awareness in international markets. Sponsorship will start from August 1 and will continue until June 30, 2012, with the option to extend to subsequent seasons.
Towards its centennial in 2012, Yanmar has redefined itself in a new world context under the major themes of gGlobal, Speed and Challengeh, which also symbolize the core values of football.
2. Reference Data:
2-1. Borussia Dortmund
2-2. Bundesliga Highlights
A prominent world league, Bundesliga is viewed in 198 countries by over 10,000,000 watchers.
*Bundesliga Official Site
*Bundesliga 2011-2012 Match Schedule
Please contact the Public Relations Group of the General Affairs Dept. at Yanmar Co., Ltd
TEL: +81-6-6376-6212 FAX: +81-6-6372-2455 E-mail: firstname.lastname@example.org